NRHA COVID-19 Vaccine Resources

Event Date & Time

July 14, 2021-July 16, 2021 at 8:00 am - 4:45 pm


QHR Health Conference Center, Brentwood, TN

Event Details:
This resource library includes conversation starters and public service announcements developed in partnership with the COVID Collaborative, Health Action Alliance, and the Ad Council that can help rural employers, small business owners and public sector employers share vaccine facts and improve vaccination access for employees and families

If your organization has produced relevant rural COVID-19 vaccine resources that you do not see below, contact NRHA to request their inclusion.

Tools for Community Leaders

NRHA: COVID-19 Vaccine Talking Points
Facts and messages based on NRHA research that address the vaccine questions and concerns of rural residents.
Addressing COVID-19 Vaccine Hesitancy in Rural Communities Op-Ed
Rural, localized op-ed template for community leaders.
Changing the COVID Conversation: Communications Cheat Sheet
Tips on language that can influence perceptions of COVID-19 vaccines developed by the deBeaumont Foundation.
COVID-19 Vaccine Confidence Rapid Community Assessment Guide
A guide to understanding your community’s needs regarding the vaccine developed by the CDC.


Tools for Health Care Leaders


NRHA: Physician Op Ed Template
Clinician specific op-ed to be used in publications developed by the National Rural Health Association.
From Concern to Confidence: How Physicians Can Build Trust in COVID-19 Vaccines
Six things clinicians can do to improve vaccine acceptance among patients developed by the deBeaumont Foundation.
Public Service Announcements from Doctors 
PSAs from House GOP Doctors Caucus on why they got vaccinated developed by the deBeaumont Foundation.
Vaccination Community Toolkit
Audience-specific toolkits that will allow health care teams to build confidence in the vaccine developed by the CDC.


Tools for Faith Leaders


Draft Material
NRC-RIM: Outreach to Faith Based Organizations
Tips for connecting and collaborating with faith-based organizations during COVID-19 developed by the National Resource Center for Refugees, Immigrants, and Migrants.
AIM: How Can Faith Leaders Help End the COVID-19 Pandemic
Guidance for faith leaders to build vaccine confidence within their community developed by the Association of Immunization Managers.


Tools for Agricultural Leaders


NCFH: COVID-19 Resources for Agricultural Workers
COVID vaccine materials in numerous languages including videos, social media resources, documents, and audio/radio files developed by the National Center for Farmworker Health.
AgriSafe Network: COVID-19 Rapid Response webinars
On Demand webinars on COVID-19 response tailored for agricultural workers  and developed by the AgriSafe Network.


Fact Sheets


HHS: Ways to Ensure Your Community Gets COVID-19 Vaccines
Flyer on how to ensure vaccine availability for rural communities developed by HHS' We Can Do This COVID-19 Public Education Campaign.
HHS: About the COVID-19 Vaccines
Flyer with information on vaccines for rural communities developed by HHS' We Can Do This COVID-19 Public Education Campaign.


Frequently Asked Questions


NRC-RIM: Community Response for Common Questions
How client-facing staff can help answer COVID-19 vaccine questions developed by the National Resource Center for Refugees, Immigrants, and Migrants.


Posters and Infographics


HHS: Protect Your Community and Yourself with a COVID-19 Vaccine
Infographic to build vaccine confidence in rural communitiesdeveloped by HHS' We Can Do This COVID-19 Public Education Campaign.


Social Media


CDC: COVID-19 Vaccine Social Media Toolkit
Range of social media tools to help promote COVID-19 vaccines, safety, benefits, effectiveness, etc. including Facebook, Instagram, and Twitter developed by the CDC.
West Virginia COVID-19 Vaccine Campaign Social Media Kit
Social media kit with graphics, sample posts, and printable materials for rural communities developed by the West Virginia Center for Rural Health Development.


Data and Surveys


CDC: COVID Data Tracker
Daily maps and charts tracking cases, deaths, and trends at a national, state, and county level maintained by the CDC.
CDC: Disparities in COVID-19 Vaccination Coverage Between Urban and Rural
Research on the disparities of COVID vaccination between rural and urban counties compiled by the CDC in its Morbidity and Mortality Weekly Report.
HHS: Vaccine Hesitancy for COVID-19 estimates
State, county, and sub-state level predictions of hesitancy rates using April 2021 households survey data developed by the US Department of Health and Human Services.
Rural Hospital Healthcare Personnel & COVID Vaccination Survey Results
Report on findings from a survey of rural hospital leaders on
COVID vaccine rates among personnel developed by the Chartis Center for Rural Health.
KFF: Vaccine Hesitancy in Rural America
COVID-19 Vaccine Monitor findings from interviews of rural adults on vaccine intentions developed by the Kaiser Family Foundation.


Success Stories and Promising


COVID-19 Vaccine Confidence Best Practices (coming soon)
COVID-19 Vaccine Confidence Best Practices developed by NRHA's Rural Community Health Initiative.
GHPC: COVID-19 Vaccine Rollout in Rural Communities
Focus group findings on COVID-19 vaccine rollout experience in rural communities developed by the Georgia Health Policy Center.


Funding Resources


NRC-RIM: COVID-19 Funding Resources for Refugees, Immigrants, & Migrants
Summary of funding opportunities and application resources for COVID-19 vaccination activities developed by the National Resource Center for Refugees, Immigrants, and Migrants.
RHIHub: Rural Response to COVID-19 Funding & Opportunities
Listing of funding opportunities for rural communities in COVID-19 response developed by the Rural Health Information Hub.


Further resources

You can also review the list of general COVID-19 resources compiled by NRHA throughout the pandemic.

The Health Action Alliance has provided the following additional resources for rural business owners and employees:


The Ad Council has provided additional resources specifically for rural communities.


NRHA curated this concise, rural-focused resource library in partnership with membership organizations of the COVID Collaborative, the Health Action Alliance and the Ad Council, in order to help rural leaders engage their communities in vaccine conversations.

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